INDUSTRY:
SHOPPER
CLIENT:
JUSTCHIC
YEAR:
2025
EXPERIENCE:
BRAND IDENTITY
JUSTCHIC
about.
Just Chic is a fashion brand seeking an identity that better reflects its feminine, sophisticated and luxury positioning. The project focused on refreshing the existing visual identity while retaining a clean, contemporary character that could translate consistently across digital, print and product applications.
core problem.
The existing identity needed a stronger visual connection to the brand’s feminine and luxurious personality without becoming overly decorative or losing versatility. The challenge was therefore to create a distinctive, fashion-forward system that could communicate elegance while remaining minimal, recognizable and functional across multiple brand touchpoints.
result.
The result was a refined identity system built around a minimal JC monogram and redesigned JUST CHIC wordmark, supported by Noserta and Urbanist typography. A sophisticated pastel pink, buttermilk, black and white palette completed the system, creating a cohesive visual language that feels modern, polished and distinctly feminine while giving the brand greater consistency across its applications.
Kayode understood exactly where we wanted to take Just Chic. He transformed our vision into an identity that feels more feminine, refined and premium, while still feeling unmistakably like us. The final direction gave the brand the confidence and consistency we were looking for
Jayeola Odunewu
Founder & CEO
